Understanding the Delicate Matter of Self-Promotion

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Self-promotion is not merely about bragging; it’s about strategically sharing the value of what you have to offer. Hey, it’s okay to be proud of yourself; understanding when and how to showcase your unique abilities is the key to successful self-promotion.

That is why the delicate matter of self-promotion can be tricky.

“Start small - be comfortable in sharing your strengths and successes in order to master the delicate art of self-promotion.” Click To Tweet

It requires finding a balance between highlighting your strengths and talents while still respecting the privacy and boundaries of others. Self-promotion doesn’t have to be a selfish or boastful act but instead can be an important tool to help your career or business succeed.

In order to get the most out of self-promotion, it is important to understand how to craft a message that accurately portrays who you are and what you have to offer. Knowing when to promote yourself can make all the difference in making sure your hard work pays off.

“Confidence and humility are like yin and yang; understanding the delicate balance will serve you well when it comes to self-promotion.” Click To Tweet

Are You Good at Self Promotion or Do You Feel Uncomfortable?

What does it cost you if you claim credit for something you have achieved? Nothing at all, and it can actually open up opportunities. However, many of us are afraid to take credit for our successes as it feels uncomfortable. We may feel we will be seen as bragging or tooting our own horn.

These feelings can be related to our feelings of self-worth, but other aspects can have an effect too. How we were raised and the expectations put on us in our formative years can greatly influence our relationship with ‘going public.’ Many families, societies, and cultures express disapproval with an outward expression that is considered healthy or even admirable in others.

There is a fine line between clever self-promotion and arrogance; learning when to turn it down a notch is essential when showcasing your best self.” Click To Tweet


A person who is good at self-promotion enjoys taking credit for his or her valid accomplishments. Self-promotion is an art. It is a practical leadership skill. It can be learned, which is great news for those who are not comfortable with it. It is a skill that can be greatly improved with practice and application. Self-promotion is not showing off. Speaking up about accomplishments made and contributions you can deliver does not mean you are egocentric or self-absorbing.

“Learning how to delicately promote yourself without coming across as arrogant is a skill worth developing.” Click To Tweet

Symptoms of Poor Self-Promotion 

Is this you? You work hard, go the extra mile, and deliver beyond others’ expectations. However, you do not take credit for your success. Instead, you allow others (especially with seniority or longer tenure at work) to be recognized.

You do not use ‘I’ but ‘we.’ You share the credit for your own diligent effort among your peers, groups, teams, and other people, which does not necessarily help you, particularly when it comes to your career. This makes you feel good at the time, but you may regret doing so later and wish you had been able to confidently claim the achievement as your own.

You tell yourself that great work sells itself, so there is no need for showing off your outstanding performance. You hope that the right people will notice your achievements. After all, it was you who did all the hard work.

When someone compliments you for your achievements, you feel that you are just lucky and thank the universe for making it happen, rather than thanking yourself for your efforts and skills.

“Humility and self-promotion can coexist - they can actually enhance each other in the right circumstances.” Click To Tweet

Promote Yourself The Right Way

Self-promotion is one of the strongest skills found in successful individuals. Being able to self-promote has many advantages. It is vital to personal advancement, and if done well can place you in top positions within your workplace.

Here are some ways to promote yourself more effectively without being self-obsessed.

  • Self-awareness is important to successful self-promotion. It is about knowing your attitudes, values, behavior, beliefs, feelings, and other personality factors. Take some time for self-reflection to understand why you think and act as you do. Question any beliefs or behaviors that are not supporting the actions you know you need to take. If you are self-aware, you can promote in an intellectual manner.
  • We all have stories to tell, so if you tell them, make sure they are interesting and provide value. Ensure that your stories are appropriate to the achievement. Don’t embellish, but don’t be self-deprecating either.
  • Deliver, and don’t make empty promises. Do what you say you will. You deserve merit if any achievement is truly yours to claim. Focus on ‘showing’ what you have done, rather than ‘telling’ what you will do. At work, it is easier to lead your team if your members see you fulfilling your responsibilities. Walk the talk so you can self-promote unashamedly.
  • Show genuine appreciation and recognition if your efforts are not yours alone. There may have been individuals who contributed along the way. By showing genuine appreciation and gratitude to others, you will make them feel valuable too.
“Becoming aware of your own accomplishments is an important part of self-promotion; highlighting your successes can open the door to bigger and better opportunities.” Click To Tweet

Final Thoughts

Self-promotion is not always easy, especially in the workplace, which is why it can feel uncomfortable to do. For some people, it is way outside of their comfort zone.

Yet, selfpromotion is a delicate matter and an important skill to have. It requires balance, thoughtfulness, and an understanding of yourself and the impact of your words and actions. Learning to selfpromote can help create a positive selfimage, increase confidence and selfawareness, and open up new opportunities and doors.

However, the right way of promoting yourself has many advantages and can be life-changing. Effective self-promotion has helped many individuals unlock their true potential, overcome their weaknesses, and stand out from the crowd.

Everyones journey is different, and setting apart the right amount of time and effort to selfpromote can be beneficial in the long term. Lastly, it is time to understand your personal strengths and learn to celebrate them; knowing how to self-promote without crossing the line into bragging will take you far.

“Know when to draw a line between confidence and arrogance; mastering the delicate art of self-promotion will make you stand out from the crowd.” Click To Tweet

How about you? Are you now ready to begin promoting your achievements, as they deserve?

About The Author

About The Author

Ricardo is the quintessential Real Estate Junkie, Entrepreneur and Blogger, with over 30 years of customer service experience. The bold & visionary founder of and, he teaches busy entrepreneurs and bloggers how to successfully build and grow their business whilst having fun and living the maximized life. He enjoys spending time with his family, multi-family real estate investing and surprise get-a-way trips with his wife.



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